About Zandra

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So far Zandra has created 164 entries.

Changes: Life Update & A New Year

Hi lovelies! How I have missed talking to you here on the blog. I try to keep up with you, interested in how you are, what’s your struggles, joys and future plans. Let me know how you are!❤️

I started this blog space to build a strong foundation with you readers and fellow beauty nerds. My aim has been to create a feeling of closeness, a place where you can visit to load your inspirational batteries, to share thoughts about makeup and life in general. Since THEMAKEUPARCHIVE got her sister The Beauty Archive last year almost all my work goes in to the company, hence my blog posts have organically decreased.

What have I been up to?

2017 have been a tough year, tough in the sense of building a company and running all elements of it. It takes a lot of time and energy but it gives me so so so much joy. 2017 has also been tough on a more personal level. It has been rough and eye opening all at once. I am happy I went through this journey and as I am gazing to 2018 and my 34th birthday, I feel much more confident and certain about where I am going and not to say the least mindful in the present now. Side fact evidence: I got my first tattoo this year, to remember to ground myself in storms and to focus on breathing through it. Have you experienced a time in your life where everything has been put to an edge? Making you scared and confused but in the end helps your grow and discover new elements of yourself and your surroundings?


I have built something from the heart and I’ve heard that it is good to follow your heart. The Beauty Archive has become much more than a job, it has and is opening me up to new perspectives, challenges and experiences. I am sure the future holds a lot of surprises, which I am looking forward to discovering together with you.

My heart is also where my family and friends are. And the friendship I have and am developing with you in this community makes me feel truly blessed. It gives a new dimension to my journey developing and growing The Beauty Archive. For me the slow beauty concept of TBA not only lies in the ingredients used or the manufacturing processes or even our giving back projects. It lies in the relationships, the openness and the things we do together to empower each other, taking time to take care of ourselves and to make an impact on this planet. Without you I am sure I wouldn’t be doing what I do. Thank you for your feedback, support and all around just for being here, wanting to share this journey with me.

2018 – The year for possibilities

As we step closer to the end of 2017, I am looking forward to 2018. I have so much exciting things happening for TBA and so many ideas for keep creating sustainable and conscious beauty. Your constructive feedback helps me and the company grow. First off we will attend a New York exhibition in February and later spring 2018 we will hopefully see several of you at the Green Beauty Awards in Stockholm. New products are to come and three newbies will be launched in the beginning of next year!! Can’t wait to share them with you all!💕

To tie the bag together, my blog will be here. Maybe not updated as much as you are used to but I will check in. And if you are not following me on Instagram be sure to do for real time Stories of what I am up to. Even though the blog posts will be a bit fewer, I am here, just around the corner and whenever you want to reach out.

Wish you all a very merry Christmas and a Happy New Year! See you soon..



(Lippies featured: Effortless and I Do!)

December 11th, 2017|INSPIRATION, Let's Talk About..|1 Comment

Details: The scent of fall | Iris Meadow

Aerin Lauder is the maker behind AERIN, a luxurious ocean of intoxicating scents. I had the most lovely experience choosing my perfect scent at a beauty department in Stockholm the other month. I haven’t experienced anything like it actually. Thought I’d share this creative twist of personalizing scents to customers with you!

First, the bottles are so pretty. Each scent has its own stone color cap and the bottle is a thick and classic glass bottle with golden details and printing. The sales people at AERIN brings you beautiful cards, each card representing a scent (that you do not know of before hand). You are then asked to choose the three cards that most appeals to you and your aesthetic. Next step you are introduced to your 3 scents, each card placed beside the matching scent.

I then got to smell one perfume at a time while the sales person at AERIN read me a story behind the scent, printed on the back of the matching card I’d chosen. How lovely isn’t that? To get a little story from the creator while your nose sucks in the essences. After smelling each scent on a test stick, while dipping my nose as far down a coffee bean jar in between the takes, I was asked to narrow it down to two scents and got to test them out on myself, one on each hand.

Each packaging is unique to the perfume and its story.

IRIS MEADOW was the perrrrfect match for me. I actually was drawn towards it the first time smelling it straight from the bottle, before this little perfume experience was initiated. I love it! And the story behind it just made it even better. Here is the story (freely translated from Swedish) that I was presented during my try out of this perfume:

‘Iris Meadow is like a dream – like wandering through an open field beneath a beeming blue sky with a sea of flowers around you. For me, fresh flowers are the foundation of joy. Wheather it is a small plant from the flower market or a beautiful mighty orchid, flowers bring life to a room. This scent captures the feeling of life and energy’. – Aerin

Unique combination | IRIS and BLACK CURRANT .

Notes | Galbanum, Egyptian Jasmine, Neroli, Cedar wood, Musk.


I would love to hear the story behind your favorite scents!

October 8th, 2017|AERIN, Details, INSPIRATION|0 Comments

Knitted Behavoir, Spider Webs & Foggy Sundayzzz

Sundayzzz.. I feel there is something still over autumn Sundays, like it’s calmer somehow. Spring and summer mornings can for me feel a bit stressful, as forcing yourself up early not to miss out on the best sun spot at the beach, you know? For fall though, I feel like the pace automatically slows down. Maybe it has to do with the magic of rain, fresh dew and the spider web shows?

Today, I woke up early to the most mystical fog outside. So I grabbed my camera and before breakfast I went out to an empty street to capture the moment. And I felt still, calm and at peace. I didn’t even have to ‘force’ myself up and out of bed. I like mornings like these. And some cam snaps to work up an appetite!

I threw on this new knit. Knits are my favorit fall garnment.. You have a jacket and a cardigan in one and you can mix and match them to everything in your wardrobe, from the basic tee & jeans look to cosy up the wrapped knee lenght dress. My knew fav is this long grey oversized knit from American Vintage. It has two big front pockets, side slits and the perfect 3/4 sleeve. Love.

And then there was the fog..

What do you feel about Sundayz, knits and fall weather?
Hit or miss?

September 17th, 2017|Articles, Fashion, INSPIRATION, Lifestyle|0 Comments

Makeup Q & A – How to prep for foundation?

Hi lovely peeps! I asked you some questions over on Instagram a couple of weeks ago and today I thought we would begin this Questions & Answers mini series. I decided to devide your questions in to several posts, for me to be able to elaborate my answers on your interesting questions and at the same time making the posts reader friendly (read: not abnormally long). Without further ado, let’s get in to the first post and first question of this series!


Q: How should I prepare my skin before foundation?

A: This is a great question and sometimes tricky task. You may have experienced that your skin sometimes change, from oily to dry, smooth to more textured? It’s not uncommon that we can be both oily and dry at the same time, in different areas of the face. The same goes with red spots, dullness, larger pores etc.

Being the body’s largest organ our skin reacts to outer and inner stimulus like wind and weather, stress and hormonal changes. Hence, we sometimes need to change our skin care routines to fit the present ‘mood’ of the skin. Knowing this, it may sound like an impossible task to know what products to use. But don’t despair! There are basic guidelines to start out from.

  • Dry skin?
    Often needs moisturizing products to help the restore moisture balance. If you experience a lot of dryness or dry patches, exfoliating will also help a smoother foundation application by first removing dead skin cells and improve the skin’s capacity to moisture absorption. So exfoliate, mositurize and let set in to the skin. These steps are often enough when you have dry skin as this acts both as your skin care and primer base for foundation.
  • Oily skin?
    For skin types with a sebum overproduction you may experience issues with foundation gliding around and not really adhere and set. Oily skin needs to be prepared for makeup by cleansing with a suitable cleanser for oily and/or sensitive skin. And you might think that more moisture would aggravate the oilness but this is a common missconception. Overly oily skin needs moisture balance so after cleansing prep your skin with, preferably, a lighter day cream. Finish with a primer that is water and/or aloe vera based.
  • Combination skin?
    If you have both oily and dry skin you most likely have a combination skin type and may need to use different products for the specific ‘problem’ areas. For example, use a face oil and/or creamy moisturizer on the dryer parts of your face and a lighter water based moisturizer on the oilier parts, like in the T-zone (nose, chin, forehead). I myself experience combination (and sensitive) skin that during summer months leans more towards oily and in cold months tends to get more dry and reactive. I have a few different products on hand to help me prep my skin before foundation.
  • Sensitive and acne prone skin?
    No matter skin type you can also have a sensitive skin. You might react easy to stimulus, like changes in hormonal levels, certain types of food and sleep deprevation. It is understandable you just want to cover up the redness with makeup or start popping those pimples, but wait. Instead, try thinking of your skin like a friend trying to tell you something, like you need to slow down, prioritize time for yourself or regulate your food intake during the day. Behavior changes like these can be one way of preparing and balance your skin and using mild cleansers and creams designed specifically for sensitive skin another. When choosing a suitable foundation for sensitive skin I would go for a plant based /organic BB or CC cream. These sorts of products can double as skin protectants and at the same time enhance the complexion by balancing redness and texture while adding a subtle and natural coverage. Remember, it is not about covering but enhancing. ♥
  • Normal skin? Clean, moisturize and prime.

Primer tips

Avoid silicone based primers! A lot of conventional makeup products contains silicone. On the ingredient list it is often found under names ending with -cone or -siloxane, the most common Dimethicone. Did you know it takes an average of up to 500 years for silicone to decompose in nature and risks disturbing our ecosystem?

Instead, look for ingredients like aloe vera (INCI: aloe barbadensis) and natural glycerin. Aloe vera is an amazing plant and great for all skin types as it soothes, protects and repairs while locking in moisture.  Glycerin is an organic compound and protects the skin barrier, acts anti-irritant and is found in nature, like in our own skin. Just be sure it is not synthetically produced. Glycerin binds moisture really well to the skin and it gives primers that bit of tacky ‘glue:ish’ feeling which helps foundation adhere better and prevents it from slipping and sliding around.

Juice Beauty Phyto Pigments Illuminating Primer
Kyrpis Heliotropic Broad Spectrum SPF 30 Face Cream
Balance Me Instant Lift Primer

Hope you found this post helpful in some way and if I didn’t answer your question don’t worry. The Q & A series will return soon. Thank you for reading and have a nice day!


♥ ♥ ♥


September 15th, 2017|Base, INSPIRATION, MAKEUP, Q&A - mini series, SKINCARE|1 Comment

Edit or Not Edit?

The artist picks the brush up and starts painting. Maybe with a clear vision in mind or she just paints what inspires her in the present moment. Today she feels excited and have had a good night’s sleep and the calm spirit reflects in her paiting. If she had started on this piece yesterday though, when she felt a bit low and stressed out, had the painting still looked the same? No matter what feeling we hold in the moment when we are creating, aren’t we all just editing a blank canvas?

The other week I had a very interesting conversation with a lovely beauty professional and creator about editing on social media. Earlier this year I had a similar discussion with a friend and photographer on the same subject. Some people say editing is changing the “truth”. This got me thinking about how we edit our lives in general and how we wish to portray and express ourselves. And this is the topic of today’s post. I would love to hear what thoughts this subject awakes for you.

[Today’s post came to me in a hurry in English, that’s why I have chosen not to translate it into Swedish. I hope you don’t mind. Also, all pictures below are from the same shoot, the same look. Just viewed from different perspectivs..]

I believe we all are editing. Daily. From editing our language in front of an audience, when we are choosing an outfit of the day and when removing a pimple on the nose with concealer. Isn’t this all editing in some sense and form? Some people mean that there is only ONE truth, like the camera image represents one only way of looking at a subject or person. I dare to disagree with these people.

In social media today, what we see I believe to be someone’s vision and a reflection of a present mood. Like seeing a diary instead of reading it. I find that to be so inspiring and alluring. The photographer and editor edits the model on the magazine, to fit their vision. Demarchelier, Testino, Vogue.. they all edit. If I wear a black dress that enhances my waist and diminish my hips, am I editing my body? I don’t know where to draw the line. We all have seen people on social media retouched to the heavens, to the point when they don’t even look like themsleves anymore. Still, may it be a vision or a story behind that image, that we just don’t try to or want to explore further?

Sometimes I edit and sometimes I don’t. Why? I always want to portray myself in a manner where I feel like myself yet in a way that doesn’t compromise with my aesthetic mind and vision. I just love prettyness and I see ‘pretty’ in so many different things.. But what I find appealing maybe another person does not.

It may depend on my mood of the day. But wheather or not it is a picture perfect set up in a lifestyle mag or a cool beauty influencer on social media, I love the visual unexpected and beautiful. I find it to be our creative freedom to explore these sides of ourselves and what we in the moment want to enhance, what colors we want to stand out for the spectator. Showing ourselves in different lighting is our prerogative. Isn’t it all editing when it comes down to it?

What is your opinion about editing on social media? Where do we draw the line, if there is one?


Wish you a fab day


September 6th, 2017|Articles, INSPIRATION, Let's Talk About..|6 Comments