Hi lovelies! How I have missed talking to you here on the blog. I try to keep up with you, interested in how you are, what’s your struggles, joys and future plans. Let me know how you are!❤️

I started this blog space to build a strong foundation with you readers and fellow beauty nerds. My aim has been to create a feeling of closeness, a place where you can visit to load your inspirational batteries, to share thoughts about makeup and life in general. Since THEMAKEUPARCHIVE got her sister The Beauty Archive last year almost all my work goes in to the company, hence my blog posts have organically decreased.

What have I been up to?

2017 have been a tough year, tough in the sense of building a company and running all elements of it. It takes a lot of time and energy but it gives me so so so much joy. 2017 has also been tough on a more personal level. It has been rough and eye opening all at once. I am happy I went through this journey and as I am gazing to 2018 and my 34th birthday, I feel much more confident and certain about where I am going and not to say the least mindful in the present now. Side fact evidence: I got my first tattoo this year, to remember to ground myself in storms and to focus on breathing through it. Have you experienced a time in your life where everything has been put to an edge? Making you scared and confused but in the end helps your grow and discover new elements of yourself and your surroundings?


I have built something from the heart and I’ve heard that it is good to follow your heart. The Beauty Archive has become much more than a job, it has and is opening me up to new perspectives, challenges and experiences. I am sure the future holds a lot of surprises, which I am looking forward to discovering together with you.

My heart is also where my family and friends are. And the friendship I have and am developing with you in this community makes me feel truly blessed. It gives a new dimension to my journey developing and growing The Beauty Archive. For me the slow beauty concept of TBA not only lies in the ingredients used or the manufacturing processes or even our giving back projects. It lies in the relationships, the openness and the things we do together to empower each other, taking time to take care of ourselves and to make an impact on this planet. Without you I am sure I wouldn’t be doing what I do. Thank you for your feedback, support and all around just for being here, wanting to share this journey with me.

2018 – The year for possibilities

As we step closer to the end of 2017, I am looking forward to 2018. I have so much exciting things happening for TBA and so many ideas for keep creating sustainable and conscious beauty. Your constructive feedback helps me and the company grow. First off we will attend a New York exhibition in February and later spring 2018 we will hopefully see several of you at the Green Beauty Awards in Stockholm. New products are to come and three newbies will be launched in the beginning of next year!! Can’t wait to share them with you all!💕

To tie the bag together, my blog will be here. Maybe not updated as much as you are used to but I will check in. And if you are not following me on Instagram be sure to do for real time Stories of what I am up to. Even though the blog posts will be a bit fewer, I am here, just around the corner and whenever you want to reach out.

Wish you all a very merry Christmas and a Happy New Year! See you soon..



(Lippies featured: Effortless and I Do!)